Why are Ephraim art pottery designs retired?
There are no strict rules for retirement except one–Studio Collection art pottery designs are limited to a maximum of 500 pieces.
Make that two rules–once a design is retired we never make it the same way again.
Annually, 15-20 art pottery designs are chosen for release in a Studio Collection–typically in March-and are featured in our annual catalog. These are the designs with the best chance of going the distance. Reaching 500 pieces typically takes a few years–the timing depends on customer purchasing. When retirement is imminent we try to alert you; however, sometimes we cannot predict when it’s coming.
Throughout the calendar year we release many more designs in a variety of limited offerings including Seasonal Collections and POT(tery) of the Week. These designs are retired after a stated time frame. The potential longevity of any particular design is determined by its collection or series. We will talk about how a design is chosen for a collection or series next week.
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